Purpose

=Purpose=

The Purpose of the iPhone from a consumer point of view is for entertainment and leisure purposes as it can play videos and music anywhere, and also the many games you can download from the app store can become addictive and are cheap compared to games at the current date. iPhones also have a more practical use for the working man as it can be used to make calls, video calls emails and other kinds of communications to reach its intended target. Also many applications on the iPhone are made for them such as Microsoft office to create graphs and notes on the go and many others.

The iPhone was made by Apple whose main intention was to sell big with the iPhone as they wanted to produced a smartphone that would stand out among the rest. With the new release of the iPhone 3GS which has improved performance and many other characteristics proving its superiority over the 3G, many iPhone 3G users traded for the new and current model boosting the gross amount the iPhone has made already, with the 4G rumored to be coming out soon the iPhone's gross amount will continue to grow.iPhones can also benefit the secondary sellers as shops and retailers sell the iPhones at a profit.

The iPhone's main feature that is its main sales point is the Apps. Apps can be created by anyone for any reason, they an be practical or for entertainment purposes. The app system is what makes the iPhone differ from the new and old smart phones as it's library is huge, no other phone has a system of user created items like the iPhone. Apps also cost money ranging from being a free app to usually about $12 or $13 for games, a gift card is bought by the consumer to access these apps. These are Itunes cards that range from 5,10,20,50 and 100 dollar cards.